scripts

1. Swot analysis

-As you can see we have utilised a swot analysis which has helped us understand where we can improve our product and understand how our company can last in this oversaturated industry. 

-We noted down our strengths as it helped us understand how our company can stand out from its competitors. Our product can be used by anyone anywhere and we help our customers and teach them through our app and website. We also target a much diverse audience which helps us stand out from other competitors.

Even with this, we will struggle delivering world wide during the beginning stages of our company as our budget is low. Also targeting an audience and gainibg followers may be hard as there are alot of companies that have a large portion of our target audience. 

There are alot of opportunities that we can take advantage of when advertising our product. Whether this is sponsoring online personalities, or eventually branching out to worldwide delivery we have the ability to grow out company organically and building a target audience.

Even tho covid is over there may still be complications that effect us during out growing stages of our business 

2. Competitor Analysis 

-In this digital age, there has been a rise in online e-commerce business's. Hence why, even though we believe what we are selling is unique, we must look into our competitors that have a similar business model; examining their strengths, weakness's and writing down how we plan to diverge from these companies, to keep our product in the eyes of our target audience.

-One such company we looked into was Manscaped, which is a online e-commerce business with a similar business model to ours. Manscaped offers male hygiene products and equipment such as razors and beard trimmers, which are purchased online and sent to the customers address. Throughout our study, we researched into their target audience and how they marketed their brand. Through this we noticed that they noticed that they exclusively design, and sell product for men. We believed that this was a primary weakness to their company, as they had minimised their potential target audience, by prioritising men. How our brand differs from this is how we design and target our products to a much more diverse audience. Alongside this, we also sell products that allow customers to correctly cut and style their own hair. While Manscaped priorates selling male hygiene products. However, this does show that they have obtained a large portion of our target audience, which we intend to combat through our personalised packages we sell, and the main purpose of our brand, which is to allow customers to cut and style their own hair without the need of a third party. 

-Other potential competitors include:

LOOKFANTASTIC who advertise to a female target audience,

Boots who have an online store that includes hair products like shampoo and hair styling tools,

Sally beauty who sell professional hair styling equipment and target a female audience,

So our strengths will always be our diverse target audience that we are marketing to and our low cost and accessibility for customers 

3. User profiles 

-we market our product to a diverse audience. We promise that our products can be used by both men and women of any age, who are suffering from the cost of living crisis or any form of social anxiety. 

Along with this we will market our products heavily to students as they are effected heavily by the economy and struggle with mental health the most. 

We plan on also presenting our product to small businesses as to create a joint venture with them and support them by providing our own products. 

4. Pilot phase

-we will utilise photography 

-while selling our product we will advertise using familiar  Scenes and shapes that will present a different feeling for our audience. Such as spring, or summer products that will be represented in our advertising with warm colours and nastolgic locations that will make our product more attractive to our target audience. We will also experiment with advertising different sets and campaign different products during specific months. Such as our freshers week that we will operate in September and January in whivh we will offer freebies, and specific items to help new student. 

5. Projected Financials 

6. KPI Metrics (CAGR forecast) 

7. A reference list